[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.idzka.cz\/sledovani-marketingove-ucely-a-otrava\/#Article","mainEntityOfPage":"https:\/\/www.idzka.cz\/sledovani-marketingove-ucely-a-otrava\/","headline":"Sledov\u00e1n\u00ed, marketingov\u00e9 \u00fa\u010dely a otrava","name":"Sledov\u00e1n\u00ed, marketingov\u00e9 \u00fa\u010dely a otrava","description":"Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka sleduje, jak se na ni pohybujete, na co klik\u00e1te, kam chod\u00edte a co si prohl\u00ed\u017e\u00edte, na jak\u00e9 reklamy se d\u00edv\u00e1te apod. Je to n\u011bco, co je dosti zn\u00e1m\u00fd fakt a pro ty, kte\u0159\u00ed o tom je\u0161t\u011b nic nev\u011bd\u011bli, tak to bude ur\u010dit\u011b nemil\u00e9 p\u0159ekvapen\u00ed. Zvl\u00e1\u0161t\u011b pak zji\u0161t\u011bn\u00ed, \u017ee ani nejr\u016fzn\u011bj\u0161\u00ed \u201eanonymn\u00ed\u201c okna […]","datePublished":"2021-04-30","dateModified":"2023-08-18","author":{"@type":"Person","@id":"https:\/\/www.idzka.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.idzka.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/15c4177f6d86975c976af12ba80b10af7add2f97f8786f8cf1596253472c0ea7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/15c4177f6d86975c976af12ba80b10af7add2f97f8786f8cf1596253472c0ea7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"idzka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.idzka.cz\/wp-content\/uploads\/cookies-4803408_640.jpg","url":"https:\/\/www.idzka.cz\/wp-content\/uploads\/cookies-4803408_640.jpg","height":0,"width":0},"url":"https:\/\/www.idzka.cz\/sledovani-marketingove-ucely-a-otrava\/","about":["Podnik\u00e1n\u00ed"],"wordCount":441,"articleBody":"      Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka sleduje, jak se na ni pohybujete, na co klik\u00e1te, kam chod\u00edte a co si prohl\u00ed\u017e\u00edte, na jak\u00e9 reklamy se d\u00edv\u00e1te apod. Je to n\u011bco, co je dosti zn\u00e1m\u00fd fakt a pro ty, kte\u0159\u00ed o tom je\u0161t\u011b nic nev\u011bd\u011bli, tak to bude ur\u010dit\u011b nemil\u00e9 p\u0159ekvapen\u00ed. Zvl\u00e1\u0161t\u011b pak zji\u0161t\u011bn\u00ed, \u017ee ani nejr\u016fzn\u011bj\u0161\u00ed \u201eanonymn\u00ed\u201c okna nejsou zas tak anonymn\u00ed. Ale o tom zase n\u011bkdy jindy. Dnes se budeme bavit o cookie souborech. A co jsou to tedy ty \u010desk\u00e9 kol\u00e1\u010dky? Nejedn\u00e1 se o nic jin\u00e9ho ne\u017e velice nen\u00e1ro\u010dn\u00e9 programy, kter\u00e9 se ulo\u017e\u00ed do va\u0161\u00ed mezipam\u011bti, p\u0159\u00edpadn\u011b n\u011bkam hloub\u011bji, a budou zaznamen\u00e1vat va\u0161i aktivitu pouze na dan\u00e9 str\u00e1nce. Je to velice jednoduch\u00e9 a ne tak invazivn\u00ed \u0159e\u0161en\u00ed marketingov\u00fdch \u00fa\u010del\u016f str\u00e1nky. P\u0159eci jen \u2013 ka\u017ed\u00fd chce, aby se v\u00e1m tam na t\u00e9 webovce l\u00edbilo, je tak? Tak p\u0159esn\u011b proto v\u00e1m pos\u00edlaj\u00ed tyto cookie soubory. Ov\u0161em vy si m\u016f\u017eete \u0159\u00edci, \u017ee je nep\u0159ijmete. A te\u010f z\u00e1le\u017e\u00ed, jak moc str\u00e1nka \u010derp\u00e1 finance z reklamy \u010di z jin\u00fdch zdroj\u016f. Pokud se jedn\u00e1 prim\u00e1rn\u011b o e-shop, na kter\u00e9m nakupujete zbo\u017e\u00ed, tak je to v\u00edce \u010di m\u00e9n\u011b v\u0161em jedno. Dokonce i v\u011bt\u0161ina placen\u00fdch slu\u017eeb v\u00e1m dovol\u00ed prohl\u00ed\u017eet si webovou str\u00e1nku i bez p\u0159ijet\u00ed z\u00e1sad. Ov\u0161em \u010d\u00edm v\u00edce obsahu je dostupn\u00e9ho zdarma neur\u010dit\u00e9 mno\u017ein\u011b u\u017eivatel\u016f, t\u00edm v\u00edce mus\u00edte b\u00fdt p\u0159ipraveni akceptovat, nebo se nikam nedostanete. Je to takov\u00e1 jednoduch\u00e1 obrana pro webov\u00e9 str\u00e1nky, proto\u017ee z n\u011b\u010deho ty pen\u00edze p\u0159eci t\u00e9ct mus\u00ed. Pokud by v\u00e1s to zaj\u00edmalo bl\u00ed\u017ee, m\u016f\u017eete si rozkliknout modr\u00fd odkaz u ka\u017ed\u00e9ho vyskakovac\u00edho ok\u00e9nka s akceptac\u00ed z\u00e1sad. Je tam kr\u00e1tk\u00fd v\u00fd\u010det toho, na co se budou pou\u017e\u00edvat a pro\u010d to vlastn\u011b m\u00e1te akceptovat. Nen\u00ed to nic slo\u017eit\u00e9ho, ale ve velk\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se jedn\u00e1 o anglick\u00e9 str\u00e1nky, tak\u017ee tam budou i tyto podm\u00ednky u\u017eit\u00ed anglicky. Nenajdete tam ale \u017e\u00e1dn\u00e9 pr\u00e1vn\u00ed kli\u010dky ani \u017e\u00e1dn\u00e9 tah\u00e1ky a chyt\u00e1ky, v\u0161echno jsou to v\u00edce \u010di m\u00e9n\u011b standardizovan\u00e9 podm\u00ednky, kter\u00e9 jsou p\u0159\u00edsn\u011b hl\u00edd\u00e1ny. Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie https:\/\/www.kalkulackacistemzdy.cz\/podminky jsou tak naprosto v pohod\u011b.                                                                                                                                                                                                                                                                                                                                                                                          4.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sledov\u00e1n\u00ed, marketingov\u00e9 \u00fa\u010dely a otrava","item":"https:\/\/www.idzka.cz\/sledovani-marketingove-ucely-a-otrava\/#breadcrumbitem"}]}]